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Client: Nate Wilde
Design: Nate Wilde
“Everything for $ale” explores the commodification of everything through the lens of luxury branding. The project reimagines six basic natural resources — air, water, soil, stone, leaf, and stick — as high-end products, presented through packaging and identity that reflects exclusivity and desire. By aestheticizing the ordinary, the work questions how design manipulates perception and value. When beauty, scarcity, and branding intertwine, even the most essential elements of life become items for consumption. “Everything for $ale” asks where we draw the line between appreciation and exploitation, and whether that line has already disappeared.
Client: Nate Wilde
Design: Nate Wilde
LA Magazine is a redesign of the exisiting Los Angeles Magazine. The goal was to appeal to younger readers and tourists, rather than only locals and middle aged adults. The L and the A of the masthead come together, representing the different historical cultures that blend together. The magazine incorporates brighter imagery and bolder type, while remaining open and clean.
Publisher: Querido
Design: Nate Wilde
Welcome to Suburbia represents a typical experience someone may experience when they don’t fit into the Suburban mold. The zine goes through the dream of moving to the suburbs, the issues that arise while living there, and escaping to the city. The shape is a square, showing the boxed-in or trapped life and the covers are cut into the shape of a house as if when opening the zine, you are entering into the suburbs and exiting as you turn the last page.
Client: The Church of Jesus Christ of Latter-day Saints
Design: Nate Wilde, Nicole Choi
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Client: Nate Wilde
Design: Nate Wilde, Olivia Albright
This is a partner project that included a rebrand and campaign for Prada. For the rebrand, we wanted to keep parts of the brand because of Prada's history. We included a crown in the logo and a shield as an icon, which were parts of the original. The goal for the campaign, Prada Foundation of the Contemporary Arts, is to promote brand awareness. We built an exhibition for the foundation around the artist Carmen Herrera and designed promotional materials for the event.
Client: Nate Wilde
Design: Nate Wilde
Kick Push is a rap song by Lupe Fiasco. He tells a story through the lens of skateboarding and I incorporated elements that represented this culture. I used a consistent darker color scheme throughout the whole video, pointing to the feeling of being an outcast.
Client: Nate Wilde
Design: Nate Wilde
Duracell batteries are known for being durable and reliable. I incorporated these characteristics through the rebrand. Emphasis is placed on “DURA” in the logo as well as other bold and stong feeling typography. The color scheme remains similar to the old branding due to the history of the coppertop battery, but with a change to a more orange primary. The project also included creating brand guidelines and packaging. The packaging is a round paper tube that mirros the cylinder shape of the battery itself. Inside, the tube offers a new design of perforated plastic that rolls up, where each battery will sit, keeping them sealed until use.
Client: Utah Valley University
Design: Nate Wilde
While working for the Philosophy & Humanities Department at Utah Valley University, I collaborated with faculty and staff to create posters, programs, and other materials to promote events and advertise upcoming courses. While maintaining University brand standards, I branded each project unique to the situation. Many of the posters have imagaery or typography representative of philosophical ideals or figures.
Client: Jon Bybee
Design: Nate Wilde, Ian James Martin, Olivia Albright, Canyon Stewart
Ogden Twilight shows a rebrand, environemental design, and a brand book for the concert series. The goal for this project was to make a more consistent brand, while creating a more inviting and fun concert experience. We used a maxamilist style and created a set of icons that are used in the a variety of ways.
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Client: Nate Wilde
Design: Nate Wilde
I wanted to bring in a new audience for this rebrand and connect them to Hruska's, not just kolaches. I chose to I target it to families as well as groups of older and younger people, while incorporating Czech design.